Lily Donaldson Puts the WOWness in the Nowness

Fact: Lily Donaldson is my favourite model. Lots of my friends feel the same way. I think it's because she's one of those models who actually looks like a supermodel, not a quirky little runway model. Having that head of hair can't hurt either. And that's what we're here to talk about today, for Papa Donaldson has shot his daughter (with a camera, not a rifle, I should say) in a slow-mo film where Lily thrashes about in front of four wind machines. The hair was styled by The Ledge that is Sam McKnight and Zero7 play a little song making for a truly, truly beautiful film. Go watch it on Nowness now, then scuttle back and tell me your thoughts.