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Versace give good fragrance ads. Billboards or videos, they always work like a charm. The latest, for Versace Vanitas, is no exception. Starring top model Lindsey Wixson — who was the go-to girl for Spring, walking for Victoria Beckham, Thakoon and Marc by Marc Jacobs to name but a few — this just-released commercial gives further insight into the vibe we can expect from the scent. Pitching itself as the couture sister of the fragrance family, Vanitas is rumoured to have found its name from the late Gianni Versace's love of the term vanitas, meaning vanity. Though many are saying the ad is signature Dontatella with the usually dark blonde Lindsey taking on a platinum tone, which combined with her famous puckered pout, is reminiscent of a young Donatella. Directed by Craig McDean, the futuristic campaign has an almost superhero edge to it, definitely giving it an almost unobtainable, look-but-don't-touch feel. It's the height of luxury. And I want it. NOW. Shame we have to wait so long for it . . .