I often wonder if a brand will launch a one-dimensional lip gloss ever again. Over the years we've been so spoilt that we’ve come to expect so much more from a lip gloss than just gloss.
We expect it to cater to individual needs and create a completely unique colour just for us. JK Jemma Kidd Lip ID Colour Adapt Gloss ($37.95) does this by reacting to the lip’s natural pH, while Smashbox O-Gloss ($39) goes on clear before transforming into a bespoke pink.
We expect a plethora of plumping products to greet us when we go shopping. (FYI if you haven't yet tried DuWop Lip Venom ($36), you're missing out on a bee-stung pout.)
We expect never to have to apply makeup in the dark thanks to ModelCo LIP LIGHTS Glamour Gloss + Inbuilt Lights ($35).
We even expect a drink-spiking tester kit to be included and alert us to ketamine or GHB being added to our mojitos thanks to the UK phenomenon, 2 Love My Lips, which is heading to Australian shores soon.
What other special features would you like to see in a lip gloss?