It's no longer enough for a lipstick to just be a lipstick. We've got demanding. And lipstick needs to step up and offer hours of moisture intensity or throw in some SPF or act as a sometimes-gloss or dance. And if it could do that for under $30, maybe, maybe we'd be happy. The big craze sweeping the prestige brands right now is lipsticks with an inner core of fabulous — think added shine and moisture — with both Estée Lauder and Dolce & Gabbana launching lipstick/gloss hybrids. But with luxury names comes luxury price tags (read: $49) so we've scoured the shelves for some more affordable versions, all coming in at under $30.
Prestige Colour Persist Lipstick ($12.99): The secret to this nifty number is its Inner Active Technology, which helps increase the lip's moisture levels and prevent water loss, thus saying sayonara to chapping. It also helps to boost collagen production and is available in eight shades. Our pick? Tenacious Beige.
Keep reading . . .Avon Ultra Colour Rich Centre Core Mousse Lipstick ($24.99): This has a rich mousse-like texture at the core which moisturises and conditions lips, helping them to appear fuller, softer and shinier. Sold!
L'Oreal Colour Riche Anti-Age Serum ($26.95): Even though this has been specifically formulated for the 40+ market, we can't keep our hands off it. The centre of the lippy is filled with an anti-ageing complex that not only moisturises lips, but also helps to reshape them. Omega 3 and vitamin E also boost moisture levels.
Stockists: Avon (1800 646 000), L'Oreal (1300 659 359), Prestige Cosmetics (1800 352 454).