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Liv Tyler to Go Makeup-Free in Ads for Very Irrésistible Givenchy L’Intense Fragrance

Liv Tyler Says She's "Complicated and Interesting and Intense"

I'm not one of those girls that never goes makeup-free. But would I be happy with my sans-makeup face appearing on GIANT billboards to promote a new fragrance? Umm, no. Guess that's one (of many) differences between Liv Tyler and I. Sigh.

The gorgeous ex-model and Lord of the Rings actress — who has fronted fragrance ads for the house of Givenchy for seven years — will appear with undone hair and no makeup for the March 2011 release of Very Irrésistible Givenchy L’Intense. Tyler has said that she feels "unafraid of exposing myself and the woman I am today—complicated and interesting and intense." Huh. Liv says the campaign is "powerful." Do you reckon it will be? Or do you prefer your ads with a little more polish?

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