Long-Wear and Lightweight: The New Foundation Love Affair
There's a new makeup movement in town, and we think you need to know about it. The new generation of long-wear, lightweight foundations has arrived and they're luxe, velvety and just perfect! Forget about that cakey, stiff-face feeling that you used to associate with the words 'long-wear'. These silky, soft and luminous formulas simultaneously blend into your skin, feeling like you have nothing on, but they cover . . . and they stay like that. All. Day.
Usually a fan of powder formulas, especially minerals, it's been a while since I've been a part of the liquid clan. But I'm back, and it's better than ever. François Nars is known for his flawless skin formulations, pure pigments, breathable textures and second-skin finishes, and says, "To me, beautiful skin is the key to modern makeup." And all over the world his new Nars All Day Luminous Weightless Foundation has been absolutely flying off the shelves — not least because beauty editors and vloggers have been raving about it! So what's different about this one? François says, "We waited for the right moment, when true weightless innovation was finally available. It had to be comfortable, high-coverage, and incredibly long lasting — the formula really had to be perfect. It's high-performance, but still very soft and natural."
Sounds almost too good to be true, right? But it's a technological advancement in foundation that we haven't seen on such a scale since mineral makeup shook up the market over a decade ago. And it's not just Nars who have seen this need for long-wear and lightweight; YSL just burst onto our shelves with their global success story, Fusion Ink Foundation — they had over 4,000 Australians on the waiting list for it and over 12,000 in the UK, so we know there are definitely women out there calling for a formula just like this. The creative director of makeup for YSL Beauté, Lloyd Simmonds, says, "This is woman driven. We are aware of the customer voices . . . In everyday life, all makeup in general is being driven by an idea of making it good, making it easy to wear, easy to use and true, over time." It is true. I want to put on my base in the morning and know that if I've got something on in the afternoon or evening, I'm covered. Gone are the days of constant touch-ups throughout the day — ain't nobody got time for that — this is a foundation revolution!
Want to be a part of the long-wear, but lightweight, movement? We've got our new favourites below. So have a browse, click to buy and jump aboard!