US-based company Beauty Bio Sciences is launching a new lash extending serum this month. What's new I hear you cry?
Well its launch strategy for one. Instead of choosing to line advertisers' pockets, it's running a competition where, get this, US$100,000 is up for grabs!
Sadly – I know, I know – this amazing competition is only open to US residents, but you can still try and get thicker, longer and darker lashes in just two weeks because for an extra US$5, Lash Allure MD (US$49.50) can be shipped to Australia.
See, it's not all bad. What would you do with $100,000?