Lush's NSFW Go Naked Campaign Is Far From Pornographic
Lush Australia is in a bit of trouble with the law, thanks to the brand's Go Naked campaign. The Advertising Standards Bureau has asked the brand to remove the NSFW photographs from store windows due to complaints from shoppers. The ads were meant to promote the brand's devotion to eco-friendly packaging. Since the Lush products "go naked" without excessive packing peanuts or plastic bubble wrap, four employees stripped bare to support the cause.
"The image in the window is a body-positive reference to this fact, and is not in any way intended to cause any offence or upset. The women in the images are members of the Lush team, who felt strongly about this issue and volunteered to be part of our campaign to highlight this important issue," Lush told BuzzFeed News.
The original complaints had a different opinion and referred to the campaign as "pornographic," "offensive," and "nudity for the sake of causing a stir." The Advertising Standards Bureau agreed. The UK's watchdog censorship organisation is known for having strict standards (remember Cara Delevingne's Tom Ford campaign?). And since these bum-baring photos were visible to children, "Go Naked" is on the chopping block for now.