Exclusive: Aussie YouTube Sensation Nikkia Joy to Collaborate With MAC Cosmetics
For the first time ever, cult beauty brand MAC Cosmetics has announced that they will be collaborating with 10 international influencers, who will each create their very own lipstick.
Australian beauty guru Nikkia Joy (check out her mega popular YouTube videos) has been selected to take part in the collab, which will launch in April this year. The YouTube and Instagram sensation has a following of over 325,000 across her channels, with her imagery and content being used by some of the biggest names in the industry, including Kylie Jenner, Anastasia Beverly Hills, Benefit Cosmetics, Too Faced and more.
She's the perfect fit for the gig, considering she's a long-term fan of the brand. "It's funny, I actually still remember the first MAC product I ever purchased," she tells POPSUGAR Australia. "I must have been only 14 or 15 years old (the makeup obsession clearly started at a young age!). It was a pink lipstick and I walked out of that store proud as punch, holding my little black and white bag.
"MAC has played such an influential role in my journey as a makeup artist; to be given the opportunity to work collaboratively with them and further share my passion with the world is nothing short of incredible."
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