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Mascara Reviews: Lancome Hypnose Precious Cells Mascara

Bella Reviews: Lancôme Hypnôse Precious Cells Mascara

What it is: Hypnôse Precious Cells, the latest mascara innovation from Lancôme (and also Julia Roberts' first campaign as a Lancôme ambassadress).

What it claims: Much more than lengthening and thickening, it’s meant to be the “good for your lashes” mascara.

Length of trial period: Four weeks.

Lash state of reviewer: Subject hadn’t worn mascara in two months prior, so quasi-virgin lashes were put to the test.

The wand: More like a comb than a brush―a comb with oodles of tiny teeth that really grab, coat and separate lashes.

The lash effect: Looked natural and defined rather than built up and clumpy.

The surprise: After the trial, the tester went back to her usual no-mascara-eyeliner-only routine. And for a solid week, her lashes looked fuller on their lonesome―as if she were wearing a coat of mascara. Incroyable!

The feedback: Makeup that enhances beyond application―now that’s innovation.

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