What it is: Hypnôse Precious Cells, the latest mascara innovation from Lancôme (and also Julia Roberts' first campaign as a Lancôme ambassadress).
What it claims: Much more than lengthening and thickening, it’s meant to be the “good for your lashes” mascara.
Length of trial period: Four weeks.
Lash state of reviewer: Subject hadn’t worn mascara in two months prior, so quasi-virgin lashes were put to the test.
The wand: More like a comb than a brush―a comb with oodles of tiny teeth that really grab, coat and separate lashes.
The lash effect: Looked natural and defined rather than built up and clumpy.
The surprise: After the trial, the tester went back to her usual no-mascara-eyeliner-only routine. And for a solid week, her lashes looked fuller on their lonesome―as if she were wearing a coat of mascara. Incroyable!
The feedback: Makeup that enhances beyond application―now that’s innovation.