Did you know that Max Factor’s latest mascara innovation, Lash Extension Effect Mascara, increases lash length by up to 75 percent? Insane!
It’s all to do with the longer-than-ever wand, which I’ll tell you more about later this week, and Max Factor’s Liquid Lash Extension that glides onto each and every lash with ease, adhering without any stickiness.
I was asking Katherine Conyers, National Max Factor Makeup Artist, the other day about lengthening lashes as I get hounded on average, every 0.86 seconds, about lash lengthening tips. It’s the million dollar question.
She recommended this latest mascara as the best way to achieve show-stopping length because the formula features nylon particles, which allow the mascara formula to “stretch” and increase the length of the lashes. I have to say that I agree, I’ve been using this since launch and constantly get asked if I’m wearing extensions. I do have long lashes naturally but I’ve been told that they have gotten even longer! Not bad for $23.95.