Selecting the best base for you can be a difficult thing to master so Max Factor has come up with the hassle-free Foundation Matchmaker. You basically twist the wheel around to line up your preferred finish (eg. matte or dewy), your preferred type of foundation (eg. liquid or mousse) and your preferred level of coverage (eg. low or high). It then tells you the foundation most suited to you and Bob's your uncle, you've had a mini consultation on the spot (minus a pushy sales assistant trying to up-sell you). I've tried it and it really is very easy to use.