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Men's Mattifying Products Are Becoming More Popular

(Non)shiny Happy People: More Men Are Headed to the Matte

It's no secret that the men's grooming market has peaked in popularity over the past few years. In fact, it's an industry that's jumped from US$3.8 billion in sales from 2004 to US$5.6 billion in 2009. It's also a fact that thanks to the composition and thicker nature of men's skin, they tend to produce more oil. Enter the rise of the men's mattifier. "Men are not going to powder their faces or walk around with those oil-blotting tissues that women carry, but a mattifying moisturiser is something you can just slap on in the morning," GQ's Jason Chen told The New York Times. With a rise in offerings from brands like Kiehl's, which has a Blue Astringent Herbal Lotion ($29) and the Matte For Men line on the market, the oil-absorbing products business is booming.

Also try The Body Shop For Men Maca Root Oil Balance Protector ($25.95), Clinique Skin Supplies for Men Oil Control Hydrator ($55) or Men-U Ultra Concentrate Matt Moisturiser ($25).

Image Source: Getty
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