Mintel, a company that creates "Beauty Innovation Forecasts" each year, has released predictions of the next big beauty trends in 2010. Apparently, next year will be full of:
Products that claim to enhance psychological well-being;
A new, more result-oriented focus on natural and organic products;
More formulations claiming to protect skin from environmental aggressors;
Even more treatments using biochemicals and claiming to have effects similar to Botox and other cosmetic procedures.
Does anyone else feel a slight sense of Groundhog Day? These all sound rather similar to a lot of trends that have been emerging in 2009, and 2008 for that matter.
What do you think of forecasts like this: to be believed or not?