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Mintel Makeup and Beauty Trends For 2010 2009-12-09 14:29:28

2010's Beauty Trends: Predictable or What?

Mintel, a company that creates "Beauty Innovation Forecasts" each year, has released predictions of the next big beauty trends in 2010. Apparently, next year will be full of:

Products that claim to enhance psychological well-being;

A new, more result-oriented focus on natural and organic products;

More formulations claiming to protect skin from environmental aggressors;

Even more treatments using biochemicals and claiming to have effects similar to Botox and other cosmetic procedures.

Does anyone else feel a slight sense of Groundhog Day? These all sound rather similar to a lot of trends that have been emerging in 2009, and 2008 for that matter.

What do you think of forecasts like this: to be believed or not?


Image Source: Getty
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