Say Hello to the New Love of Your Life: MoroccanOil Hairspray

It's here. It's here. It's finally here. In case you hadn't noticed, MoroccanOil is the haircare brand of the moment. Think of it like the Prius or Kabbalah bracelet, everybody who's anybody wants in on it. We Sugars live and breathe by it and I nearly cried with joy when sexy Antonio Corall Calero, the brand's International Creative Director, told me that MoroccanOil Luminous Hairspray ($34.95) would be launching this year. And now — quick as a flash — that day is finally here. The argan oil-infused formula offers flexible (read: non '80s) hold and shine without any sticky residue. It is going off OS. Salma Hayek's hairdresser, Robert Vetica, really set the ball rolling in Hollywood and now all the A-listers swear by the formula that strengthens hair, allowing it to grow longer, while offering protection against styling tools, humidity, salt, chlorine and UVA/B rays. Love, love, love. Buy if we are to remain friends. You will DIE when you try.

MoroccanOil Luminous Hairspray is available from October 1.