MoxieLash took over the internet with its promising visuals: the brand created not only a magnetic lash, but two kinds of magnetic eyeliner so that lashes would, like magic, apply to your lash line in under 10 seconds. If you've ever tried a magnetic lash, you know it's hit or miss, depending on your eye shape. But with magnetic eyeliner, it allows the lashes to curve to your lash line, sans glue.
I've tested out both One Two Cosmetics and Ardell magnetic lashes, and ultimately I was not a fan because I felt the lashes did not look natural; the ends curved up, and you could tell I was wearing fake lashes. Plus, I can get on lashes with glue in about 15 seconds flat — it's like second nature to me now after practicing for years. I tested out the lashes for a few weeks but felt they never really delivered. However, I recently became aware I have a latex allergy, and while latex-free glues do exist, it made me more curious about how well a magnetic eyeliner might work for me.
MoxieLash sells both a liquid ($45USD) and gel magnetic liner ($32USD), as well as the brand's own magnetic lashes. The liner is made with iron oxide and is wind-resistant, intensely pigmented, and made without parabens or heavy metals. The brand says the product rates a 2 on the EWG scale (meaning it is a "low overall hazard"): "Iron oxide typically doesn't cause problems even for people with sensitive skin. If you have eye problems/surgery, please consult your doctor. There are no known side effects with our magnetic eyeliner."
I tested the gel liner by lining my lash line and creating a wing with it. The eyeliner isn't that deep of a black — it definitely isn't the deepest black gel liner I've used by any means. But the magnetic eyelashes I tried did adhere to my lash line with no problems, which was extremely gratifying and impressed me. I was not, however, impressed with the lash itself. It was too curly and overall didn't have the quality I prefer in a faux lash.
That's why I bought the One Two Cosmetics magnetic lashes to test with the magnetic liner. While the MoxieLash eyelashes are a strip lash, One Two Cosmetics separates the lashes to each side of the lash line, so you apply them in pieces. Good news: these worked like a charm with the magnetic liner; however, I still had the same qualms with the eyelashes themselves: because of where the magnets are on the lashes, it allows for the ends to lift, which is a dead giveaway that you're wearing fake lashes. Also, a tip I learned while testing: I used Bobbi Brown Gel Liner (you can use any of your favourite black gel liners) on the lash line to create a wing, then went over the lash line only with the magnetic liner. This way the magnetic lash doesn't try to secure to the wing.
Overall I appreciated that the magnetic liner delivered, but I wouldn't recommend the MoxieLash eyelashes as they are in their current form, and I think that magnetic lashes in general have a long way to go before they become as popular as traditional glue-on lashes.