NARS Gets Arty and Releases a Short Film About Lipstick

To promote its new line of Pure Matte lipstick, NARS tapped filmmaker Tim Richardson to direct a short film starring model Heather Marks. What starts with a nod to The Lady From Shanghai's most famous scene ends up in a kaleidoscopic take on Marks's face. It's a more arty take on lipstick than your average promotional campaign. Do you like it?

NARS Pure Matte Lipstick ($54) is available at Mecca Cosmetica.