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Nail Polish Sales on the Rise

There Was No Lipstick Effect, So What DID We Buy?

I don't really like talking about the economy because that was so 2009, but I did find it interesting that during the GFC, we didn't all turn to lipstick to save the day. When the economy is on the rocks, we usually see a spike in lipstick sales as us girls look for an affordable treat, but a new study has revealed that nail polish — not lipstick — had its GFC moment. According to this research, while sales of lipsticks and glosses decreased by 5.3 percent in the US last year, nail polish actually experienced a 14.3 percent increase. Wowee. Also floating our boat:

  • Products with multiple benefits, like anti-ageing creams.
  • Beauty products containing SPFs.
  • Antibacterial hand gels. Of course.
  • Shaving products, personal cleansing products and deodorants suffered the least change. Phew.
Image Source: Getty
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