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New Jimmy Choo Fragrance

Check It Out . . . Jimmy Choo's New Eau de Shoe

It's been a BIG few weeks for the fragrance industry. First it was Dannii Minogue's Project D, then came news that Taylor Swift is launching a fragrance with Arden. On Friday we heard about Leighton Meester fronting Vera Wang's new scent, got a sneak peek of Purr by Katy Perry and now it's time to reveal the Jimmy Choo Fragrance. The luxury shoe and accessories brand has been busy working on the new scent which contains notes of greens, tiger orchid, toffee and Indonesian patchouli. She tells WWD that she had notes in mind:

"You have to — fragrance is something that’s very…personal. I love very fresh green smells that are effervescent, and then I like things that are sensual, so that’s how we came in with the patchouli."

The smooth and sexy orb-shaped bottle was inspired by Murano glass, however, what keeps it edgy is that it's set off by a squared cap. The packaging on the box is also branded to a T, as it's printed in faux pink and purple snakeskin.

.Jimmy Choo is set to hit the shelves in the UK in Harrods and Selfridges on January 13. They say that stilettos give you confidence and it must be true, because Jimmy Choo already has plans to launch two more scents in 2011. Excited?

Call +44 113 369 8040 to place a delivery with Selfridges for overseas.


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