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New Out: pureDKNY Fragrance

New Out: pureDKNY

pureDKNY promises to be more than just a fragrance, it’s “a state of mind, a way of being, living responsibly.” And before you go thinking, what a load of rubbish, let me tell you more about its signature note, vanilla. Sourced from Ugandan vanilla bean farmers, many of whom are women, pureDKNY has partnered with CARE to help those women and many more in the fight against global poverty. The message is simple and heartfelt: with every drop of vanilla in water that features in the fragrance, pureDKNY is changing the world, one drop at a time. The soft floral also features dew-drop petal accord, lotus flower, Bulgarian rose, jasmine, freesia, orchid, white amber and sandalwood. The bottle is simple and stylish, just like the scent. Inspired by a raindrop, there are no harsh edges, no trying to be what it’s not; it’s just a classic take-me-as-I-am fragrance with a realness that I really admire.

pureDKNY will be available from February 22 in 100ml ($140), 50ml ($110) and 30ml ($80) sizes.

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