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New Perfume Juicy Couture Viva la Juicy La Fleur

Oh-So-Juicy: The Perfect Fragrance for a Summer of Love

The countdown to Christmas is officially on (scary! exciting!) and we, just like the rest of the nation, are knee-deep in choosing presents for our loved ones. When it comes to buying for someone special — or for the lady in your life who literally has everything — perfume is the perfect gift. But not just any old juice, we like to splurge on new fragrances on shelf. Fittingly, Juicy Couture has given their iconic scent, Viva la Juicy, a makeover, and gosh is it feminine.

Viva la Juicy La Fleur EDT 150ml ($145) is a sheer and soft floral bouquet — perfect for a Summer full of spontaneity and, dare we say it, love. Just like the original, the model muse for the scent is Sasha Pivovarova but this time, she's awash with the excitement of love at first sight. And what does all-encompassing, can't-catch-your-breath true love smell like? Think mandarin, wild berries, dewy honeysuckle, gardenia petals and jasmine. Perfect.

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