Sun Protection May Never Be the Same Again . . .
Being sun smart in this country is a way of life. From a very young age we're taught Slip, Slop, Slap, the importance of protection and the dangers of sun damage, but in recent years there has been an increase in concerns surrounding a lack of vitamin D, and getting too little sun exposure . . . enter a game-changer: Solar D, the world's first vitamin D friendly sunscreen.
The technology behind sun protection has come on in leaps and bounds, from new, smart ingredients to better, more effective formulations. We've gone from our highest rating of SPF30+ to SPF50+ in the last 24 months, and now we have an all-Australian answer to the global vitamin D debate.
"We have developed a sunscreen that not only screens the harmful melanoma-causing UV rays and fights the ageing process, but more importantly we have created a formula that permits the particular UVB rays through, and as such allows your body to naturally produce vitamin D, something we are extremely proud of," says Mathew Collett, the managing director of Solar D.
The Australian brand also boasts Renae Ayris, Miss Universe Australia 2012, and Jules Sebastian as ambassadors, and an oil-free and fragrance free formula in SPF50 for daily use and SPF30 in their active and kids' product, which is also two hours water resistant — launching this week into Woolworths, Priceline and pharmacies. With an answer to vitamin D deficiency caused by sunscreen and a celeb tick of approval, there's now absolutely no excuse not to be sun smart all year round.
Not called the sunburnt country for nothing, below we have some facts which you should know about vitamin D, sun exposure and UV light.
Source: Instagram user renaeayris