Skip Nav
Hair
13 Baby Fringes That Are Coaxing Me to Commit
Viral Tweet Shows the Damage Done by Acrylic Nails
Nails
This Viral Tweet Is Proof That You Need to Take a Break In-Between Acrylics
How to Stop Long Hair From Knotting in Winter
Hair
What's Knot Cool About Long Hair in Winter

Olaplex Won the Lawsuit Against L'Oréal Smartbond

Olaplex Won the Lawsuit Against L'Oréal in Patent Infringement Case

Photographer: Rima BrindamourProduct Credit: Balenciaga jacket (over), Brand Name Sandy Liang jacket (under)Restrictions: Editorial and internal use only. No advertising, no print.

Olaplex has long been touted by hairstylists and celebs as a must-have for those with colour-treated hair. Even Drew Barrymore sang its praises, saying it stopped her hair from looking like "coughed up bird feathers." The treatment aims to repair the damage of bleach and other dyes with just one use, and when used consistently, minimizes the effects of frequent colour processing.

It makes sense, then, that after Olaplex's success, brands would want to create bonding systems of their own. However, Olaplex decided to file a lawsuit in the UK against L'Oréal's Smartbond for patent infringement more than a year ago — claiming that the latter company stole Olaplex's ingredients for its "Bond Multiplier," which were shared confidentially during meetings of a potential acquisition between the two, to create its own alternative — because its sales were directly affected. Now, it appears the court has finally reached a decision on the matter.

According to Reuters, The UK High Court dismissed 10 claims filed by Olaplex, but did rule in favour of the company on one in relation to the ingredients and formula. It has not yet been decided whether the court will grant an injunction, which may mean L'Oréal has to reformulate or remove the product from shelves.

L'Oréal strongly disagrees with the claims, and has said, "we will be applying for permission to appeal."

Image Source: POPSUGAR Photography / Rima Brindamour
More from POPSUGAR
From Our Partners
Gwen Stefani's Vacation Makeunder June 2018
How to Pronounce Beauty Brand Names
Charlotte Tilbury Matte Revolution Lipstick Sunset Lover
Bioderma H20 Micelle Solution Price Drop in Australia
Pride Tattoos
Jessica Chastain Got a Big Haircut This Summer
Kit Harington Short Hair
Huda Boss Show Review
Skincare Ingredients to Keep Out of the Sun
Benefit Cosmetics Hello Happy Foundation Review
Drew Barrymore Uses Olaplex on Bleached Hair
Iskra Lawrence's Rose Gold Hair at Cannes Film Festival
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds