Front row regular and former The City starlet Olivia Palermo has just been tapped as the face of the new Rochas fragrance. Bill Brace, president of Proctor & Gamble Prestige, said Olivia's "natural sense of style and classic elegance" was a perfect fit for the brand, whose name is synonymous with luxury. The socialite shared her excitement about landing the role: “Fashion has always been such a big part of my life, and I love how Rochas exudes a woman’s femininity but is still unexpected.” While we don't know any details on the scent as of yet, more information will be released after the Rochas show at Paris Fashion Week on February 29th. What do you think of Olivia as the new face for Rochas — good fit? Us, too.