New father Orlando Bloom launched Boss Orange Man in London yesterday and revealed that he wasn't much of a fragrance guy before he was approach by Hugo Boss to front Boss Orange Man alongside Sienna Miller who fronts the women's scent. What changed his mind? The fact that Boss Orange man is "so easy to wear" and "easy going". Orlando — who cites Steve McQueen and Johnny Depp as his style icons — says; "I always like the smell of a woman, the neck, behind the ear" whether she's wearing a fragrance or not, but just don't go marinating yourself in scent, the actor says his pet peeve is "fragrances that wear a woman though".
Boss Orange Man (from $84) is available now. Stockists: 02 9695 5678.