Jen Atkin just changed the second-day-hair game. The mega-stylist, brand owner, and all-around cool girl is releasing a new product from her hair care brand, Ouai. Say hello to the Dry Shampoo Foam, a product that actually cleanses your scalp without water. You read that right. Now your love of water conservation and voluminous, gorgeous hair can live in harmony!
Here's the deal: according to Jen, it includes two main ingredients. The first is called diatomaceous earth (yeah, we had questions, too), made up mostly of silica. It is responsible for removing buildup and impurities from your hair. Fun fact: when silica is ingested, it can help with hormonal imbalances and is known for promoting hair growth. The other big ingredient, panthenol, balances out everything by hydrating and conditioning your strands.
To use the Dry Shampoo Foam, just take a handful and massage it into dirty hair. Jen even suggests using it when you've applied too much of another product.
"Use this foam as a magic eraser . . . It's like taking your hair to the dry cleaner!" she said.
Plus, it is free of sulfates and isn't tested on animals, so your dreams of long-lasting hair colour and owning a farm filled with 1,000 dogs and bunnies can come true.
Per Ouai standards, it has a gorgeous fragrance, with notes of ylang ylang and gardenia. Candidly, this isn't the first dry shampoo foam — Tresemmé and Suave both have options if you can't get your hands on the Ouai one. But we can't wait to get our hands on this baby!
While you might be tempted to forgo bathing thanks to this magic can, please do us a favour and hop in the shower.
You can buy the new Dry Shampoo Foam on Jan. 14 at theouai.com.