She's the modern day blonde bombshell but Gossip Girl star Blake Lively has traded it all in for a warmer hue that's screaming Jessica Rabbit to us. The actress just showed up to the TIME 100 Gala in NYC, which celebrates TIME magazine's annual 100 Most Influential People in the World announcement. Blake recently admitted that she "loved having the brown hair" for her role in Green Lantern alongside Ryan Reynolds, but this shade of strawberry is totally unexpected. Whether it's for a film role or just personal choice, we don't know as yet, but we'll keep you posted as soon as we hear more. What do you think of Blake's new hue — red hot?