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PureDKNY Fragrance Spreads Goodwill

PureDKNY: More Than Just a Fragrance

Imagine a scent that moves you. Calms you. Inspires you. That scent is pureDKNY.
In a world where simplicity is scarce and we rarely take time out, pureDKNY is set to revolutionise. This is a fragrance that encourages you to find the beauty in living simply, to love, to nurture, to comfort, to be responsible and to spread goodwill.
Leading the way with packaging that has been certified by the Sustainable Forestry Initiative, the carton is made with 100 percent renewable energy and certified forest paper, making it both compostable and biodegradable. The glass bottle is also 100 percent recyclable.
The integral ingredient in the fragrance is goodwill. The central note, a drop of vanilla in water, is sourced by predominantly female vanilla bean farmers in Uganda so pureDKNY has partnered with leading humanitarian organisation CARE International to help these women and help end the fight against global poverty. PureDKNY is determined to make a difference in the world. One drop at a time.

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