A very stylish woman once told me that Pinterest is a much more useful tool than, say, Instagram, for inspiring and guiding your 'look'. That woman was POPSUGAR Australia Publisher Alison Rice (hey, Alison!), and I've found that it's not only true for work-shopping outfits, but also for honing your signature beauty style too. And the one celebrity whose makeup looks I've Pinned over and over again? Rachel Bilson. I'll admit it, she's been an icon of mine since her days on The O.C.
Whether it's front row at a runway show, promotional appearances, or on the red carpet, she always nails that effortlessly chic, woke-up-like-this vibe I'm all about for 2018. And thanks to my obsessive Pinning, I think I've figured out her go-to beauty formula: A dewy, sheer-coverage base, a subtle smoky eye in natural tones, undone tousled waves and always, always a balmy lip in a soft shade of pink. It's a look that only takes 15 minutes from start to end but still manages to make me feel fresh, feminine and put together, without feeling too heavy for daytime wear.
If you're ready to rep the Bilson method, here are my tips: the beachy waves are honestly the trickiest part of this look (anybody else out there struggle with heat styling tools as much as I do?) If you've got that down pat, the rest is a cinch. The easiest element is the soft pink lip. Go for a balm rather than a gloss to give shine — a ChapStick ambassador, Rachel loves the Total Hydration tinted balm in Merlot. Or, if you've already got the perfect colour lippie, dab it on as a tint and glide over with one of the many ChapStick lip balms available.
We've rounded up Rachel's best recent looks for all the beauty inspo you'll need this Summer. Ready. Set. Pin!