Tying in with the new branding of Dior Addict: Be Iconic, the three Dior Addict perfumes have undergone a makeover, with Dutch teen Daphne Groeneveld being announced as the new face of the trio. In a series of teasers shot by Jonas Akerlund, we see Daphne and her famous pout looking flirty and fabulous on the beach and in the streets of Saint Tropez. Ooh la la! Her "smouldering sensuality combined with irresistible lightness" are definitely the perfect choice to inject some fun energy into the classic scents which also have new names: Addict Eau de Parfum (blue bottle), Addict Eau Fraîche (pink bottle) and Addict Eau Sensuelle (lavender bottle). See the campaign imagery and some stills of the teaser videos now.
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