I'll be honest, priming my eyes sits quite low on my list of priorities. I know, I know, I can just hear Napoleon chanting "'Tis a crime, not to prime," but frankly, whether it's 6am or 8pm, I'm all about keeping my makeup routine simple and short. Which is why I love multi-use items. If a product claims to do more than one thing, I'm pretty much hooked. Such is the case with my new-found lid love: CoverGirl Intense ShadowBlast ($14.95). Serving up a waterproof dose of rich pigment that wears beautifully, it comes with an in-built primer that helps the shadow to smooth on easily, last longer and the all important one — not crease. The fact that it does all of this for less than $20 is priceless. Available in six shades, my favourite is Extreme Green, a beautiful hybrid of antique gold and olive green. Other shades worth a look: Beige Blaze and Brown Bling.
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