With a cross-section of celeb fans like Courtney Love, Lily Allen, Beyoncé and Cheryl Cole, it's easy to see why the avant-garde British beauty brand Illamasqua has catapulted to cult-like status since its November 2008 launch. What you should know: it's a completely independent brand; to its founders, there is no "look of the season," instead, they're all about providing you with the tools to create any look you want; Alex Box, uber-amazing makeup artist, tests every single product and if it's not good enough for her to use on shoots, it doesn't make the cut; they support the Sophie Lancaster Foundation. In August 2007, Sophie and her boyfriend were set upon, kicked, stamped and left unconscious because they looked different. Sophie tragically died from her injuries. As Illamasqua is all about acceptance, breaking down boundaries and encouraging self expression, they fittingly donate $5 of each black Sophie Pencil to help raise awareness. LOVE. The brand has just arrived on Australian soil, exclusively at Myer counters Keep reading . . .and you simply HAVE to check out its In-Store Makeup Lessons ($70). As well as being walked through the gorgeous range of products, a professional makeup artist will give you a one-on-one lesson in creating any look you want. You can use the time to brush up on something that you haven't quite nailed yet or experiment with a new look. Whatevs. Just be sure to do it. Because they fill the lesson with a trillion tips 'n tricks and make you put what you've learnt into practice there and then. The best bit is you get to take home a complimentary CD of the lesson so you don't have to worry about remembering it all and the $70 is fully redeemable on products on the day. Check out stills of my one-on-one lesson . . .