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The Simple Skincare Story: They Believe in Goodness

Simple is a brand that has always looked after your skin. The first to market a fragrance- and colour-free soap that was recommended by doctors for sensitive skin, they then backed it up with the world’s first EVER cleanse, tone and moisturise regime that we see everywhere today.

But perhaps what they’re most famous for is being one of the first brands to have an extensive range of skincare products that were free from perfume, alcohol and unnecessary additives when everyone else seemed to jump on the “no nasties” bandwagon a few years ago.

Never using harsh chemicals so that even those with the most sensitive skin can use the products, their philosophy is simple — believe in goodness.

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