The Next Step in Beauty: Skincare Tailored to Your Genes?

Bespoke beauty is emerging as a major trend this year, but it seems like the concept is being taken to a new level in some places. Greek beauty company Skin Mood have actually started offering skincare products tailor made to each person's individual genetics.

The company uses special "In-Vivo" machinery to track molecular skin biology, creating personalised cosmetics to match. Using this system they say they are able to able to target any number of specific complaints from loose skin to acne, skin spots and wrinkles. Skin Mood only has one store in Athens at the moment, but already its a hit in native Greece where style bibles from Vogue to Harpers Bazaar have picked it up.

The prices aren't too bad, either, running from approx $70 for a consultation to $180 for a 50ml pot of personalised cream. It's an interesting concept, after all, everyone's skin is different, so why not have a cream that fits. What do you think, would you pay extra for custom-made skincare?