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Soap & Glory Celebrates Success in Germany With a Giant Bather!

Soap & Glory Celebrates German Success With a Giant Bather!

Soap & Glory is known for its tongue-in-cheek names — Sexy Mother Pucker and the upcoming Glow Job anyone? — so it's no surprise that the brand's founder, Marcia Kilgore, picked an unusual way to cement the brand's status in Germany: a giant bather in Hamburg's Alster Lake! Created by Oliver Voss, Marcia told WWD that "Die Badende" (which translates to "The Bather") was a thank you to Germany, in particular department store Douglas, for making the brand a success: "Everyone said [the brand was too irreverent for the market]. That they will never get the joke. They are so serious. Well, we went in nine months ago and we have had great success. This was a ‘thank you’ to the people of Hamburg for getting our sense of humour." What do you think of the giant art installation which measures a huge 65 feet?

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