Updated: The Base by Lara Bingle Is Available Now!
Not a week goes by when we don't stalk check out Lara Bingle's Instagram photos for a hit of healthy, happy inspiration, and a quick glance at her feed reveals why — even the newly edited one. The Aussie model is living life large overseas with boyfriend Sam Worthington, and after a successful run of Cotton On collabs, she's got even more exciting news to share: her tanning and bronzing range launches for pre-order today!
Called The Base By Lara Bingle, Lara's plan is for the products to become our first stop when it comes to our beauty regime. Lara says, "I'm so excited to finally reveal The Base. So much hard work, passion and thought has gone into designing the range. My focus has been to offer the modern woman the best line of products to achieve a healthy, safe, glow; a look of vitality and well being, one that enhances their inner beauty". Personally, our favourite is Lara's LB Cream (a take on the classic BB)!
The range will be launching today, just in time for southern hemisphere Summer, priced between $19-$39 and will be available exclusively online. The campaign for the range will feature Lara, not surprisingly, and she's currently on our shores to unveil the range! She wrote, "The Base is your foundation to transform your look and enable you to enhance your inner beauty," and we've gotta say, if we're going to listen to anyone when it comes to enhancing her natural beauty, it's this lady.
Get yourself over to the website's landing page and be one of the first to get your hands on the products when it launches today. Below are the details of the whole product line-up — how cute are the illustrations? — and scroll through for bronzed-body inspiration from Lara herself. Stay tuned for more exclusive Lara access, and our thoughts on the products!
— Additional reporting by Justine Dunton-Rose