Tash Sefton On Why It’s Time to Rethink What “Being Pretty” Really Means
Fashion expert and consultant Tash Sefton is passionate about supporting women. Her bespoke shopping and personal styling business Where Did Your Style Go? helps clients from all walks of life to look and feel their best through the medium of clothing and accessories. Her previous ventures, including roles in buying, product development and as one half of retail-destination-meets-fashion-blog-powerhouse They All Hate Us, have all propelled Sefton forward on her current path of showing clients how to make dressing both easier and more fulfilling. It's this desire to empower women that saw the mum of two travel to Ghana with The Body Shop earlier this year for a first-hand look at the ethical beauty brand's longstanding Community Trade agreement with the Tungteiya Women's Shea Butter Association.
As a bit of backstory, The Body Shop's founder Anita Roddick visited the same area in the '90s and was inspired to form a Community Trade partnership with the local women after seeing them processing shea butter by hand. Now, 25 years later, that same partnership benefits a staggering 40,000 people, across 11 Ghanaian villages. "It has also built 7 schools for 1,200 students, sourced safe drinking water, built health care facilities and commissioned the replanting of 18,000 trees," adds Sefton. As she recently witnessed in person, the shea crop is the only one that's entirely in the possession of women. Selling it to The Body Shop has provided these women with independence. "It's pretty impressive," says Sefton. "I think of all of this each night when I apply shea butter to my body and I think, 'Hell yeah!'
Keep scrolling for our exclusive Q&A.