This Is How Tash Sefton Is Approaching Sustainable Beauty
We can all be at risk of thinking approaching beauty in a more sustainable way, is as simple as shopping less and recycling more. But, in reality, this mentality is truly at odds with the complexities involved in achieving true sustainability. From supply chains to packaging, to community impact, there's a lot to be factored in, both as consumers and as brands.
As someone who has recently seen both sides of this complex picture, we had to chance to Speak with Tash Sefton, about how her mindset and approach to sustainability has shifted following her recent trip to Ghaha to see the work that The Body Shop is doing with the local community.
For some background, since 1994, The Body Shop has run a community trade partnership with The Tungteiya Women's Association. Based in Ghana Africa, 640 women from the local community handcraft, 390 tonnes of Shea butter for The Body Shop each year. Over the years, this partnership has not only helped to empower the women of Tungteiya but by default, helped their entire community, resulting in increased social funding for projects such as healthcare, sanitation, water and education.
Below, Tash shares how this experience has re-shaped her approach, what information we should all be arming ourselves with and how small steps have the ability to influence great change.