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Tilda Swinton's Fragrance Advertising Campaign

Sneak Peek: Tilda Swinton's Fragrance Campaign

I was as surprised as you to find out that Tilda Swinton was launching a sleb scent, but as the "immortal ginger" fragrance—dubbed Like This—debuts next week online we better get ourselves used to the idea. We've been lucky enough to get a sneak peek at the atmospheric ad, which as you'd expect with Tilda and État Libre D'Orange (who have previously introduced a scent called Fat Electrician) is certainly a change of scene from the usual headshot campaigns. I find myself drawn to its eerie style, do you? What do you think of it?

Photo courtesy of État Libre D'Orange

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