Devoted Too Faced fans out there don’t worry your pretty little heads; Too Faced as you know and love isn’t changing per se, it’s just making a little more noise about being a “cheerful, affordable alternative to buttoned-up brands.”
WWD reports that not taking itself too seriously and upping the ante on the whole boudoir feel is involved which, to me, sounds like lots of fun and the best idea since someone suggested slicing bread.
So what can we expect from one of the kookiest cats in the beauty biz in future? Well Lashlight, a mascara that contains LED bulbs in the wand launched in the US last month to give fancy lip glosses a run for their money so that is very exciting. And you know the amazing
<product target="_blank" href="http://www.kitcosmetics.com/products/too-faced/colour/shadow-insurance">Shadow Insurance</product> ($34.95) that keeps naughty eyeshadow in place all night long? Well word on the street is that Lip Insurance will be following in its footsteps very soon. As Too Faced say, "Why be pretty when you can be gorgeous?" Why indeed.