I used to have a MEGA crush on Paul Waker. Let's be honest I still do. I just wish he didn't do so much stuff with sharks (Expedition Great White) or deep oceans (Into the Blue) so that I could actually watch and enjoy him the movie a little more. But seems his affiliation with the sea has paid off big time as he's just signed on to be the new face (and no doubt body . . . a girl can only hope) of Davidoff Cool Water. The ads will roll out worldwide in July and Paul says he's "honoured to be the new face" as he has "a really intimate relationship with the ocean and Davidoff Cool Water is the quintessential ocean fragrance." Quite. What do you think about it?