Green tea, caffeine and açaí berries have previously been touted as buzz-worthy beauty ingredients, but now it's turmeric's time. The vivid ochre yellow powder is typically used in Indian cuisine, not only to flavour and add pigment, but also as an Ayurvedic medicine as the spice is reportedly said to benefit Alzheimer's disease, arthritis and other disorders.
It's now being hailed as the new buzz ingredient by beauty experts, particularly Vasso Petrou, who is responsible for forecasting the trends for P&G (whose brand portfolio includes Olay, SK-II, Pantene, Head & Shoulders, Gillette and many more). She's picked it as a super food to watch out for in the beauty realm as it is a great antimicrobial, antioxidant, anti-inflammatory and has potential to lighten skin and even skin tone making it an all-round anti-ageing wonder. So where can you find turmeric now?
Expect to see it crop up in a variety of launches over the next 12 months, but for now get ahead of the trend with these product picks:
- Clinique's Even Better Skin Tone Correcting Moisturizer SPF 15, $90
- Subtle Energies Wild Kashmir Purifying Cleansing Gel, $39.60
- Natio Young Tinted Spot Cream, $9.95
- DDF Advanced Micro-Exfoliating Cleanser, $67.95