We're not sure what started the tidal wave, but we are loving the High Street fashion chains' beauty and skincare ranges. First, H&M launches a bargain organic skincare line, then Topshop announces an affordable fashion makeup collection. Now, Urban Outfitters is joining the fray with the launch of its debut colour makeup range.
The range hasn't been named yet but it includes eyeshadows, liners, lipsticks and nail varnishes and will go on sale next month, with prices ranging from approx $8 to $40.
Check out the pigments on those eyeshadows (right). LOVE. Stay tuned for more updates.
Image courtesy of Urban Outfitters