Donatella Versace describes the new Versace scent, Versus, as “pure energy.” Designed for “a woman who loves to dare,” the message is perfectly embodied by Lara Stone sensually dancing against a pink backdrop. It loses any sense of fluffiness when the Bond-style effects kick in and Lara stares into the camera fixed with a don't-mess-with-me glare. She's the perfect juxtaposition of feminine sensuality and kick-ass chick, a modern day Miss Moss. The juice itself features notes of kumquat, star apple, stephanotis, rose centifolia, patchouli and ambrette seeds, housed in beautiful purple flacon. LOVE. What do you think? Keen to try come August?
Versace Versus EDT is available in 30ml ($69), 50ml ($89) and 100ml ($125) from August 1.