After years of dropping hints, Victoria Beckham finally announced back in February that she would be launching her own beauty line, Victoria Beckham Beauty, which will sit alongside her clothing on victoriabeckham.com. Today, Beckham revealed the official Instagram page for the beauty line, complete with its own logo and tagline, which is "clean beauty movement for a life in motion."
"I want to take care of women inside and out, providing them with the must-have items in makeup, skin care, fragrance, and wellness that I feel I need in my own life", Beckham said in a statement. Sarah Creal, who helped create the fashion designer's previous capsule collections with Estée Lauder, also helped with with the launch of Victoria Beckham Beauty and will be cofounder and CEO of the brand.
Beckham also recently revealed that her collection will be "very sustainable". Since all the packaging is post-consumer and about keeping the quality high, but being more democratic. So, we are pushing prices a little lower," she explained. Beckham won't be selling the products in major department stores, apart from the possibility of "unique specialty boutiques."
Although Victoria Beckham Beauty will be based in New York, it will launch at London Fashion Week on Sept. 14. In the meantime, make sure you're signed up to receive all the information you need about the upcoming launch