You may have noticed, peeps, that the cools cats on the catwalks and red carpets are not-so-subtely telling us that it's hip to be blonde. Super blonde. Like platinum. It semi-started when Michelle Williams popped up in Cannes, looking all adorable and glowy-skinned and insanely blonde. We fell head over heels with the look instantly. Our love was only cemented when we spied Abbey Lee with the hair hue and when Guido Palau bleached the strands of one or two models for the Balenciaga Spring 2011 show. And the beady eyes amongst you may have noticed that, despite bemoaning her blondness, Carey Mulligan is still sporting a bright white style. The latest lovely to wear the colour well is Jessica Stam in the February issue of W Korea magazine. Sadly hers in just a wig (boo; hiss) but we still say wham, bam, thank you, Stam. Whaddya reck, does Jess look better blonde or platinum? Are you tempted to go bright blonde?