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Watch Chanel's Hypnotising New Video for Rouge Allure

Chanel's New Video Is Beautifully Trippy

Chanel's Creative Director Peter Philips has dreamed up another short film to showcase the brand's latest lip colour line, Rouge Allure. Inspired by Chanel's Paris Bombay show from December, "Miroir, Miroir" introduces five new shades of the lipstick in a decidedly non-traditional way. (And those tiny crystals and mirrors on Latvian model Inguta Butane's face? It's not a mask; they took a whopping four hours to apply individually.)

"The concept complemented the shades and the hypnotising, psychedelic aspect fit well with the Indian theme," Philips said, referring to the swirling kaleidoscope effect of the film. The result is a surprisingly beautiful blend of a very strange trip and a very luxe makeup counter. It shouldn't work, but somehow, it does.

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