What's the Deal With Anti-Pollution Skincare?
Just when we started feeling pretty damn good about our skincare routine (slathering on SPF-infused makeup, experimenting with anti-aging solutions, embracing the goodness of all-natural products . . . you name it!), a new skincare game changer has emerged in the beauty world — introducing anti-pollution skincare! While we were initially a little suss about what it had to offer (I mean, what more could the skincare Gods possibly deliver next?) we've since had our questions answered and — hand on heart — we're huge fans of this beauty breakthrough.
The alarming effects of pollution are no secret. Exposure can more than double skin damage caused by the sun, cause inflammation and a rough, damaged skin surface, as well as hyper-pigmentation and brown spots. So can this new magical elixir really protect our skin from urban living? We asked Elizabeth Arden's global education manager, Janet Curmi, to talk us through the latest beauty buy in the spotlight.
"The concept of anti-pollution is not necessarily a new one, but with increased attention to extreme cases (like China and India) and rising pollution levels worldwide, it has become a global problem," admits Janet. "We are also constantly learning more about pollution and how these higher levels are harming our skin."