If you looked up effortless in the dictionary, I'm pretty sure you'd find a Polaroid of Lucy Williams slipped in there. If you're not already following the quintessentially British blogger, writer and brand consultant, I can guarantee you've doubled tapped one of her Instagram pictures before. From her outfits, to travel diaries, to even her bloody book club (I told you she was British!), she nails a seemingly effortless aesthetic in everything she does. If vintage tees, new Chanel and Levi's 517s are your vibe, you'll love everything she does (if you don't already).
Besides the endless fashion inspiration (honestly, I'd be embarrassed if I had to show her my saved folder on Instagram) I've been long-time curious to know what she puts on her face every day and because, as always, she's ahead of the trend, she's already delivered.
Lucy recently shared to YouTube what products she uses to keep her skin in check, so grab yourself a notepad and a pen 'cause even though she self-proclaims her routine is "no faff" there's lots to learn.
Besides her tips for leaving her (under eye) bags untouched in the Summer for a natural look, and adding a little blush to her nose to bring out freckles, it was her primer of choice that got our attention. And the best part is — it's not even supposed to be primer.
"I'm trying to use SPF 50 nearly every day — if I can remember to use it! These Sun Drops just blend in, and they almost work like a primer and leave you with a really nice base for makeup, which I find kind of encourages me to use it even more."
Admitting she's trying hard to use an SPF 50 "nearly every day", Lucy's found that the best way to incentivise herself to apply an SPF, is to find a product that can pull double-duty as a makeup primer. Her product of choice is Dr. Barbara Sturm's Sun Drops SPF 50. Described as a "liquid sun umbrella", these can be used alone or mixed with your regular moisturiser. As I'm always on the hunt for an SPF that will seamlessly slot it's way into my routine, without feeling like anything, or messing up my makeup and I've already ordered this to try out on my skin pre-Spring.
So if a low-key beauty look is your cup of (English breakfast) tea, scroll to watch the video in full.