Blorange: the beauty industry's clever name for the rainbow hair colour that simultaneously resembles a blood orange, blends together red and orange hues, and also looks exactly like the beloved peach emoji. Say it again with us now: "Blorange."
In 2016, Georgia May Jagger transformed her naturally blonde hair after Bleach London's Alex Brownsell dyed it the aforementioned colour. Jagger promptly shared it with her Instagram followers and her one-word caption seems to have sparked an entirely new beauty buzz term. While Bleach London likened the shade to a persimmon, "blorange" really took off. Now, BuzzFeed has deemed blorange the colour of 2017 — and we have to agree.
While blorange hair does bear a likeness to rose gold hair and the bellini-inspired colour popularized last year, it's different in that the orange and red tones are really emphasized and ultimately achieve a less feminine and more edgy look.
Look ahead for some of our favourite variations of the creamsicle colour.